Guidelines for establishing a business plan

The old times, in which investors in business mainly followed their instincts and feelings are gone. Our world has become too small and too competitive for this. Feelings and emotions are largely replaced by research and planning. Finally every businessman, how small his business may be, is more or less subjected to the rules, regulations and effects of a global market and - if he ignores them - may face unexpected problems or even fail. Therefore, any investor who seriously considers to invest in a new business, should carefully investigate and check the basis, conditions and outlooks for the new business in order to be able to verify chances and risks in the best possible manner. The enclosed check-list contains all the important subjects which must be considered for the feasibility study of a project and for presentation of the project to financing partners and institutes.


  1. Summary of the content of a business plan. This can only be established when all other issues of the business plan have been addressed.
  2. Company
    2.1 Company profile
    2.2 Company targets
  3. Products and services
    3.1 Advantages and benefits for customers
    3.2 Product development
    3.3 Manufacturing
  4. Industrial sectors and market
    4.1 Analysis of industrial sectors and market
    4.2 Market segments and target customers
    4.3 Competitors
  5. Marketing
    5.1 Entering the market
    5.2 Sales concept
    5.3 Sales promotion
  6. Management and key personnel
  7. Learning paths
  8. Chances and risks
  9. 5-Year Plan
    9.1 Staff planning
    9.2 Planning of investment costs and depreciation
    9.3 Profit and loss estimation plan
    9.4 Cash-flow planning
  10. Financial requirements